Cheerleading is a multi-billion-dollar-a-year industry! With over 3.8 million cheerleaders in the US alone, it is one of the most popular sports among girls between the ages of 6-12, and is growing at an exponential rate internationally! Disney’s Wide World of Sports built a brand new facility in 2019 specifically to accommodate these staggering numbers every January. I’ve personally attended cheerleading events with over 20,000 athletes and coaches, swarms of spectators toppling the 50-60K mark, and major metropolitan areas such as Dallas, Anaheim, and Orlando overrun by cheerleaders from around the world. And events like this happen ANNUALLY! And yet, very few major brands target this titanic industry where the average American household spends between four and five figures on instruction, uniforms & apparel, travel, competition fees, and food & merch. 

Podcast Opportunities

Have a new product or book that you would like to promote to a targeted audience? Coach Lain Podcasts are always looking for like-minded brands to partner with to run ads on our shows. We offer both pre and mid-roll ads of up to 60 seconds in length. If you’d like to get your product in front of our audiences, we’d love to hear from you! Click on the button below to start the process.